25
Mar
07

Small communities, big engagement

“Engagement” is becoming a new buzzword within social communities. Research suggests that more people within a community actively take part in it when it’s small. Larger sites, such as Digg, are run by far fewer, with over 50% of Digg’s homepage being controlled by the Top 100 Diggers and the majority just lurking.

More on the inequality of engagement can be read here.

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