Archive for July, 2006


Flashforward finalist in 2 categories!!!

Yesterday I received word that 2 of the projects I worked on are finalists in this year’s Flashforward.

NikeFree Europe in the Commerce category & the Orange Phone Trainer app in the Application category.

I’m really stoked! The Orange phone trainer was AKQA’s first application project and came at a very difficult time in the Adobe product cycle, meaning it wasn’t possible for us to build it using Flex which would have been great. Despite that, I’m really happy with the way the project went. It was a great building block to some of the application-based work we’re currently doing at AKQA.

The NikeFree project was a brilliant concept carried through to delivery – even if I do say so myself! We managed to integrate some sweet video footage in with the content and there were some long, long hours spent tweaking things so they were just right. Others involved on the project at a Flash level were Dan Wood and Andy Foulds.

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Gotuit Media

If you haven’t seen the news, last night Gotuit Media announced,
an on-demand, broadband video portal that is probably one of the
coolest Flash RIAs that I’ve seen. Instead of sites like YouTube and
MySpace that use Flash to show videos, Gotuit has built an entire
application in Flash around viewing the clips.

What makes Gotuit interesting is that it isn’t user-driven, they
have actually gone out and gotten content. You can see the news, listen
to music videos, check out sports clips. As Michael Arrington says,
this application furthers television’s demise.
It is a great example of how Flash can be used not only to deliver
multimedia, but deliver an entire experience around that multimedia. It
is one of the selling points of the platform, and Gotuit does it very
well. Richard McManus has some great info on the launch.

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