05
Jul
07

Nokia at the iPhone launch, New York

A Nokia employee went to the iPhone line the morning of the launch and filmed this on his Nokia:

This is a brilliant example of how to take part in a competitor’s launch and stay relevant, with the effect that they become part of the story.

Advertisements

0 Responses to “Nokia at the iPhone launch, New York”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: