16
Jul
07

A Vision of our Future

This 20 minute video from the PSFK Conference London 2007 shows the presentation given by Timo Veikkola, Future Strategist at Nokia, on a Vision of our Future. As design is the reflection of society, how can we envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

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Timo is an anthropologist and senior future specialist in Nokia’s consumer trends team, which sounds like an amazing job. He travels the world doing ethnographic research. Some key points:

* The language you use is vital… talk about “people” not “consumers”;stops you thinking of them as being like yourself.
* Innovation based on observation => “informed intuition”.
* “Can the human mind master what the human mind has made”
* “Graffiti and city landscapes are billboards for the state of society”
* Today’s society has just gone through a “noah’s ark period” with all the natural disasters.
* Green/sustainable had been round for years but only now has gone into the media…
* What will be the next step for Social media?

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