web video’s ‘Long tail’ is optimistic

According to an analyst report released by Bear Stearns, which takes a look at online video trends, the idea of the ‘long tail’ holds for web video.

This makes all the more sense when you look at Adobe’s soon-to-be-launched video player which creates placeholders embedded within the content to serve up fresh advertising. An episode of Faulty Towers could be free but have a target geo-tagged or profile-driven advert playing half way through, based on a logged-in profile. Offering such targetted advertising creates a much stronger argument to purchase conversion.


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