Archive for February, 2008

18
Feb
08

5 core principles for digital

These are the 5 guiding principles I believe need to be implemented by companies moving into digital:

  1. Trust
  2. Identity
  3. Openness
  4. Innovation
  5. Simplicity

Each piece of work should strive to touch each of these 5 principles.

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18
Feb
08

urban light art


Urban light art

18
Feb
08

AKQA makes Fast Company’s Top 50 most innovative companies

AgencySpy reports AKQA is 48th most innovative company globally, with Google in pole position followed by Apple.

From the website:

#48 AKQA
Most interactive-ad shops master either the creative or the technical; AKQA is expert at both. Whether building a Pixar-quality interactive online universe for Coke’s breathtaking “Happiness Factory” campaign (below), or masterminding a multimedia “alternate reality game” for Microsoft’s Halo 3, the digital powerhouse doesn’t just dream up mind-bending ideas, it actually writes the code that brings them to life. Which is why, after five consecutive years of profitability, AKQA is one of the most dangerous global forces in the ad industry. While ad holding companies and tech firms spent billions in 2007 to snap up digital shops, AKQA fended them off, opting instead for a $250 million investment from private-equity firm General Atlantic. In the meantime, the 700-person agency boosted revenues 39% to $100 million and added new clients such as Unilever, DoubleClick, and Cadbury Schweppes — on top of existing accounts with Nike and McDonald’s.

Fast company blog

More about AKQA can be found here.